bodner089

Higher education has become intensely competitive, with a remarkable range of program options, delivered in various ways and at various prices.   In that situation, how you communicate and demonstrate what you are about makes a huge difference.   In the business world, people talk about their “value proposition”:   What is your promise to students, and how do prospective students perceive that promise? In my last post, I argued that it is difficult to differentiate on program or price, these days.   Instead, I maintained, how people are treated becomes a critical differentiator.   My prediction is that student-centered institutions will have a competitive advantage in the years to come. Branch campuses should do well in this environment, given that most believe that personal service is fundamental to their mission.   Unfortunately, main campus processes and attitudes can be problematic, and some branch campus staff and faculty members are...

From Wikipedia:   “ A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced.”   What is your institution’s value proposition?   Does it distinguish you from your competitors? Take a look at some institutional web sites and surf the Internet to see what is available.   I swear it seems as if every institution in the country is offering an online criminal justice program.   Check out how many business degrees and RN to BSN completion programs are available online.   Students have many options, and as they become increasingly value conscious, it follows that you need to make sure that your messaging differentiates your institution from competitors. Now, consider the preferences of adult learners, who are a prime recruiting target:   We know they value the program they want, delivered flexibly and at an attractive price.   We know they care about how long it will take ...