Competition for Established Branch Campuses
I love competition and the challenge of growing enrollment and budgets. I enjoy all the elements, at least as I’ve experienced them. Marketing releases lots of creative energy, and the challenge of continuously improving institutional processes appeals to the puzzle solver in me. I also believe that branches tend to do best when they develop strong internal and external partnerships, and partnership development has been one of my most enjoyable experiences. In this context, I’ve been thinking about the competitive pressures faced by those branch campuses that have been around for a while. For several generations, institutions created branch campuses as a vehicle to expand access and draw additional enrollment. I’ve often said it is a holy mission, providing opportunity to people who otherwise would not be able to realize their educational dreams. These branches tended to be in small cities or either in the suburbs or the downtown are...