A Leadership Dilemma for Branch Campuses and Online Programs
When I suggest that most institutions of higher education are in trouble, I am in good company. Many people say the same thing, and most point to the remarkably rapid emergence of very low cost alternatives for earning credits, especially in the lucrative area of general education, as well as alternative ways of certifying learning that tie to the needs of employers. For example, at StraighterLine, one can earn a full year of general education credits for about $1000, and those credits will transfer to many institutions. Companies, community colleges and a few universities are breaking new ground by providing free non-credit options that can be turned into transferable credits, through exams that may cost less than $100. In short, the higher education financial model is breaking down. Moreover, because leaders are convinced that spending on “amenities,” (athletics, additional buildings, etc.) is necessary in order to compete for residential students, they are i...